Invest In A Life Insurance Policy This Valentine’s Day

On the 14 February each year the world celebrates Valentine’s Day. According to Wikipedia, ‘St. Valentine’s Day began as a liturgical celebration of one or more early Christian saints named Valentinus. The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. By the 15th century, it had evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards.’ If you are not sure what to buy your spouse or partner this Valentine’s Day, consider giving them the gift of a life insurance policy. Find out why.

You and your partner or spouse have built a life together. You have dreams for your childrens future, for holidays you would like to take, renovations you would like made to the family home and the retired life you will one day settle into.

Your family relies on the salaries that you and your partner earn. Your joint income covers everything from the bond on the family home to school and medical fees and daily living expenses. It also has to take care of your savings, your retirement savings and your unpaid debt.

Stop for a moment and think about how your partner or spouse would cope without your monthly salary. Would he/she have to sell the family home and buy a smaller home in a cheaper neighbourhood? What sort of schools would the children be able to attend? What would happen to your annual family holidays? What sort of medical care would the family be able to afford?

Enter life insurance. Also known as life cover, a life insurance policy is the protection that your family and spouse or partner need against your death and the loss of your income. In the event of your death the beneficiaries of your life insurance policy will receive a lump sum pay-out. These funds can be used to replace the salary that you earned and cover everything from living expenses to medical aid premiums. Depending on the size of your pay-out, your beneficiaries might even be able to use it to pay off some of your unpaid debt.

By investing in a life insurance policy you are investing in peace of mind for your partner or spouse. Do not leave your loved ones financially stranded in the event of your death. Do the right thing today and speak to your broker or insurance company about a life insurance policy.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Outdoor Advertising- A Resourceful Means Of Brand Promotion

Advertising implies promoting your brand, business, service or cause. Advertising in today world means an evolved art of brand communication through which mediums are not only revamped but also redefined. A unique ad campaign speaks up for itself through its unique approach of brand promotion. Depending upon the tool or media vehicle, advertising is categorized into television advertising, radio advertising, print advertising, outdoor advertising, internet and mobile advertising. Among st all these means of brand advertising, outdoor or out of home advertising is the oldest means of promoting a brand, service or business. Also known as OOH advertising, outdoor advertising provides one of the most effective means of brand promotion.
Techniques and vehicles used in outdoor advertising
The technique of brand advertising along with the tool or media vehicle is totally different in outdoor advertising. OOH advertising aims at providing a richer impact about the brand to those customers who are on the go or out of home. For this purpose, the language of brand communication, graphical design and color schemes are blended in such a way so as to provide an attention grasping look to the bypassing audiences and provide them an enriched image of the brand. Outdoor Advertising India is practiced via various ways such as mall ads, metro ads, airport ads, roadside billboard ads, highway billboard or poster ads etc. Billboards, kiosks, digital signage, backlit translits etc are few latest tools of outdoor advertising widely used by brand owners or advertisers. Conventional outdoor advertising used traditional mediums to promote a brand or service. However, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a modern touch of technology. Outdoor Advertising India has in fact undergone a complete makeover as compared to traditional out of home advertising.
Airport advertising as a practice of outdoor ads
Airport advertising is one of the most popular practices of outdoor advertising. As the phrase itself suggests, airport advertising involves any brand promotion activity deployed in and around the airport area. Airports are considered as ideal locations where people with spending capacity travel up and down via flights for various business or personal trips. Targeting this section of people is likely to create more business or sale since these people are generally rich and have the buying capacity. Airport ads provide a premium look to audiences, so airports are considered as the best locations to advertise a product, service or idea. Electronic kiosks, digital billboards, digital signages, LCD, LED, Backlit translits etc are few tools used in airport advertising.
Reference Website: – www.tdiindia.com

Advantages Of Banner Advertising To Your Home Business

Banner advertising is, according to Wikipedia; “a web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. They often employ animation, sound, or video to maximize presence.

Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.”

Banner ads are considered in many circles online to be an excellent technique for driving traffic to your website. You can target your market by selecting websites relating to your product or service to post your ads. Selectively placing ads in this manner can often result in an immediate response. You can approach the web sites yourself in order to control how and where your ad is placed. This method however can be very time consuming but the resulting control over your banner ads make the time involved worthwhile.

Secondly, banner ads can be a very inexpensive way to drive traffic to your home business site if you only target smaller sites that don’t receive a lot of traffic but is traffic related to your product offering. Therefore this traffic will be interested in what you have to offer and, more often than not, will click through to your home page. Banner ads can become very expensive if you concentrate on high traffic web sites to display your message.

A third benefit of banner ads is your ad is only a click away from driving traffic to your site and therefore only a click away from a prospective customer. These ads make it very easy for others to access your home business page to view and read about your offer. This also helps to get your home business noticed online, whether they purchase or not.

Banner advertising is also very trackable. In other words you can track the number of clicks on a particular ad to determine it’s effectiveness and also find out which web sites are producing the highest yield of new visitors to your site.

And finally banner ads offer an advantage over Search Engine Optimization in that through SEO the prospective customer has to know the name of your product in order to track you down. However with banner advertising all they have to do is click on your ad and they’re immediately transported to you product information page.

Banner advertising offers many more advantages than disadvantages and will continue to be a popular traffic driving technique for home business owners online.

reasons why you should get insurance quotes online

If you are trying to find a suitable insurance policy for your car, it is highly recommended that you get a quote online. In fact, with the help of the internet, you can get multiple quotes. Thereafter, you can compare these quotes and choose an insurance provider whose quote matches your budget. Given below are five major reasons why it is better to get a car insurance quote online:

No need to do research: For choosing an insurance provider, you need to do extensive research. You invest your valuable time and also spend money to buy resources that can help you in doing the research. However, when you get the quote online, you get to save your time and money.

Easy to make the choice: Websites that enable you get the quote online ensure that you actually get multiple quotes. For this, they create a pool of 15-20 leading insurance providers. You get your quotes from this pool and are in a position to make the right choice.

Quotes for different needs: While you can get the quote for your car, it is also possible to get the quote for Renters Home Insurance. In fact, the internet enables you to get quotes for different types of insurance policies.

Information at your disposal: If you do not use the internet for getting the quote, you spend hours doing the research and then you get the desired information. However, websites that help you in getting the quote tell you everything you need to know. You even get to find out if the chosen insurance provider serves your state. So, if you are specifically looking for Texas Car Insurance Quote, you can be sure that you’d only get a relevant quote.

Faster service available: Sending your current policy via fax may result in a faster service when you request a quote. While these reasons truly sum up when internet is the best place to get any insurance quote, there are other reasons that make internet your one-stop destination. These reasons include:

Websites that help you in getting the quote also ensure that you receive proper guidance. For this, they make you speak to one of the licensed agents.

If you take the matter into your own hands, you may have a hard time bundling policies. However, when you look for an insurance quote online, it becomes easier for you to bundle policies. As a result, you get to save hundreds of dollars.

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized hoarding. This again involves a few extra bucks.

* If you are spending good amount of money in the hoarding for its size and place then it is advisable to invest as much as possible to get the best quality design and print for that hoarding. You should assign this task to good professionals who have got good experience in doing these types of tasks previously.

So, all the above listed factors will normally contribute to the cost of the billboard advertisement. Apart from this there are other factors like local taxes, price increase due to increased competition and so on. So, the advertising department should a good amount of research and many brainstorming exercises before they decide to stick to a particular style of hoarding.
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The non owners car insurance in USA

Generally motorists will find that they want an auto insurance protection even when they do not personal a vehicle. If you’re one among these motorists that still drive on the highway with a borrowed or rented automotive, obtaining a non-owner car insurance may be fairly easy to come about online by auto insurance companies. It is a good idea to get covered by non-proprietor insurance coverage as is provides you with as the driver some type of personal liability that isn’t covered by the vehicle’s owner policy. Do a comparability store online to get the very best rates and know what the minimal necessities are for the state that you simply drive in.

Some countries also have additional insurances such as pay as you drive which is suitable for uninsured motorists who are utilizing other owner’s vehicles. In lots of international locations this insurance covers the loss or harm to the vehicle as well as buying new parts for replacement. The insurance offers accident cover for the car proprietor and also third occasion liability.

Right this moment every nation has many public and private companies offering auto insurance. The entire process for applying of this insurance coverage has change into online. You can undergo the insurance terms on the web site, choose the plan, fill within the software type and then submit the application with the required documents comparable to vehicle registration number, sort of vehicle, proof of handle, etc.

Once you submit the applying, a consultant of the company will get in touch with you to take the procedure forward. In countries reminiscent of India, the vehicle dealers have tie ups with auto insurance companies. Hence while you purchase a new car, you will automatically get insurance coverage for one year from the automotive dealer. The premium of the insurance coverage is included within the automobile price. The premium on the insurance coverage is set by a lot of elements, however the premium amount will increase proportionately to the value of the vehicle.

The paperwork to be submitted for car insurance coverage embrace registration copy of the vehicle, driving license, policy copy and FIR copy. The varied kinds of auto insurance coverage normally offered embody personal car insurance coverage, two wheeler insurance and commercial vehicle insurance.

Despite the quite a few advantages to getting a non owner auto insurance coverage on your rented automobile, there’s one challenge that you will nonetheless have to resolve and that is the drawback of coverage for collision. By this, it implies that the policy is not going to cowl damages incurred by your car during the accident. There’s no company that will cover that, so you’ll have to an insurance coverage coverage only for that and this coverage is often not expensive but it positively beat having to resolve that problem in your own.

Pet Insurance Policies

Pet insurance pays the veterinary expenses if ones pet becomes sick or is hurt in an accident. The reason of pet insurance is to mitigate the risk of incurring major expense to care for sick or injured pets. As veterinary tablets are increasingly employing costly medical techniques and owners have higher hope for their pets health care. The market for pet insurance has improved.

Many pet owners think pet insurance is a difference of human health insurance; however, pet insurance is really a form of property insurance. As such, it reimburses the owner after the pet has expected care and the owner submits a claim to the insurance company. The owner regularly pays the amount due to the veterinarian and then sends in the claim type and receives repayment, several companies and policies bound according to their possess schedules of necessary and normal charges. For high bills, several veterinarians permit the owner to put off expense until the insurance claim is processed. Various insurers pay veterinarians honestly on behalf of customers.

Most pet insurance plans did not pay for preventative care or elective procedures. Recently, some companies are present routine-care coverage, sometimes called complete coverage. Dental care, recommendation drugs and other treatments, such as physiotherapy and acupuncture, are also enclosed by some providers.

There are two types of pet insurance policies: 1.Non-lifetime 2. Lifetime

The first covers buyers for mainly conditions suffered by their pet during the course of a policy year but, on regeneration in a following year, a state that has been claimed for will be excluded. If that state needs more treatment the pet owner will have to pay for that himself.

The second type covers a pet for current conditions during the pets lifetime so that, if a state is claimed for in the first year, it will not be barred in subsequent years.

Many pet insurance companies are starting to offer the pet owner more of a facility to modify their coverage by allowing them to decide their own level of deductible. This permits the pet owner to manage their monthly premium and decide the stage of coverage that suits them the best.

Effective Marketing Plan – The 4 P’s Of Marketing

An effective marketing plan consists of several components known as ‘The Marketing Mix’ or the 4 P’s of marketing. The 4 P’s include price, product, promotion and placement were put in place to help bring the best return for a product’s potential.

The History of the Four P’s

The history dates back to the 1940’s when James Culliton described a marketing manager as someone who is a ‘mixer of ingredients’. Years later Neil H. Borden wrote and published an article titled The Concept of the Marketing Mix which was an variation of Culliton’s original theory. That marketing mix consisted of product pricing, branding, planning, distribution channels, promotions, advertising, personal selling, packaging, display, physical handling, servicing, fact finding and fact analysis. Jerome McCarthy consolidated these into a four categories appropriately named the 4 P’s of marketing.

What are the Four P’s

1. Price

The first of these is price which must be thoroughly examined throughout the buying and purchasing process. Be sure to consider all elements of a product to determine its price. Variables that may affect the outcome include location of distribution, price mark-up, actual distribution, competition and payment plans.

2. Product

The second P of the mix is product. When trying to determine the product try asking detailed questions so you can a full understanding of the product you’re trying to sell. Sample questions include ‘What problem or problems will this product try to solve?” or “What types of features or benefits will this product have?” Determine a customer profile so you’ll know who will buy the product and see how it is unique in the marketplace.

3. Promotion

How will the product be promoted? Some potential choices are promoting online, traditional marketing, event marketing, etc. By not having an effective promotional initiative can waste valuable time and revenue.

4. Placement

The final P of the mix is placement. Placement covers the physical aspect on where the product will be sold. Two popular choices are online or brick-and-mortar locations. Along with determining a products placement also come up with an exit plan strategy if the product does not sell that well.

With decades behind the Four P’s success it’s a tried-and-true method for an effective marketing plan. This ‘marketing mix’ will satisfy both the needs of your clients and retailer’s.

How To Become A Successful Lic Insurance Agent

The job of an Insurance agent also called as insurance sales agent is the most challenging of all. They are a lot in demand now-a-days because of their ability to convince and sell insurance to a vast number of people. If you willing to have a rewarding career in the field, you need to have some basic skills and an ability to talk and think big. As an agent, you will have to interact with families, corporates, individuals, etc. and convince them to purchase policies of their choice. Insurance agents sell various kinds of insurance policies like health, life, casualty, long term care, and disability insurance.
You need to have an excellence in salesmanship and service. Before initiating your career as an insurance agent there are a few qualities that you should possess.
1.Good communication skills: For obvious reasons, Insurance agents are the people who have to have strong communication skills. An agents job is to speak all day, they have to communicate with people from various fields about the different insurance policies. It is obligator for them to communicate in a decent and a fine manner to save time and attract customers.
2.Competitiveness: Competitiveness is a valued characteristic. With the increasing demand for insurance agents, it has become necessary for agents to perform in a competitive manner. You should keep an aggressive and dominant personality on field to be ahead of others. The competitive nature compels insurance agents to work harder.
3.Ambitious: Having a high ambition is a part of every job. The job of an insurance agent is to be all day on field. Being an insurance agent means thinking and talking big. You should hold big dreams and goal in life. This way you will be able to stay in momentum. Ambition is an inner persuader that can make you achieve your goals.
4.Relationship builder: Every insurance agent should have a social element in them. You will have to be genuine enough to build strong relationships with ease. Try to be friendly with everyone you meet, this will help you in build a strong network of clients and will also be helpful in the future. Make your customers feel important and treat them as family.
These are some of the important qualities that every insurance agent should possess to go ahead in his career.