Outdoor Advertising- A Resourceful Means Of Brand Promotion

Advertising implies promoting your brand, business, service or cause. Advertising in today world means an evolved art of brand communication through which mediums are not only revamped but also redefined. A unique ad campaign speaks up for itself through its unique approach of brand promotion. Depending upon the tool or media vehicle, advertising is categorized into television advertising, radio advertising, print advertising, outdoor advertising, internet and mobile advertising. Among st all these means of brand advertising, outdoor or out of home advertising is the oldest means of promoting a brand, service or business. Also known as OOH advertising, outdoor advertising provides one of the most effective means of brand promotion.
Techniques and vehicles used in outdoor advertising
The technique of brand advertising along with the tool or media vehicle is totally different in outdoor advertising. OOH advertising aims at providing a richer impact about the brand to those customers who are on the go or out of home. For this purpose, the language of brand communication, graphical design and color schemes are blended in such a way so as to provide an attention grasping look to the bypassing audiences and provide them an enriched image of the brand. Outdoor Advertising India is practiced via various ways such as mall ads, metro ads, airport ads, roadside billboard ads, highway billboard or poster ads etc. Billboards, kiosks, digital signage, backlit translits etc are few latest tools of outdoor advertising widely used by brand owners or advertisers. Conventional outdoor advertising used traditional mediums to promote a brand or service. However, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a modern touch of technology. Outdoor Advertising India has in fact undergone a complete makeover as compared to traditional out of home advertising.
Airport advertising as a practice of outdoor ads
Airport advertising is one of the most popular practices of outdoor advertising. As the phrase itself suggests, airport advertising involves any brand promotion activity deployed in and around the airport area. Airports are considered as ideal locations where people with spending capacity travel up and down via flights for various business or personal trips. Targeting this section of people is likely to create more business or sale since these people are generally rich and have the buying capacity. Airport ads provide a premium look to audiences, so airports are considered as the best locations to advertise a product, service or idea. Electronic kiosks, digital billboards, digital signages, LCD, LED, Backlit translits etc are few tools used in airport advertising.
Reference Website: – www.tdiindia.com

Advantages Of Banner Advertising To Your Home Business

Banner advertising is, according to Wikipedia; “a web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. They often employ animation, sound, or video to maximize presence.

Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.”

Banner ads are considered in many circles online to be an excellent technique for driving traffic to your website. You can target your market by selecting websites relating to your product or service to post your ads. Selectively placing ads in this manner can often result in an immediate response. You can approach the web sites yourself in order to control how and where your ad is placed. This method however can be very time consuming but the resulting control over your banner ads make the time involved worthwhile.

Secondly, banner ads can be a very inexpensive way to drive traffic to your home business site if you only target smaller sites that don’t receive a lot of traffic but is traffic related to your product offering. Therefore this traffic will be interested in what you have to offer and, more often than not, will click through to your home page. Banner ads can become very expensive if you concentrate on high traffic web sites to display your message.

A third benefit of banner ads is your ad is only a click away from driving traffic to your site and therefore only a click away from a prospective customer. These ads make it very easy for others to access your home business page to view and read about your offer. This also helps to get your home business noticed online, whether they purchase or not.

Banner advertising is also very trackable. In other words you can track the number of clicks on a particular ad to determine it’s effectiveness and also find out which web sites are producing the highest yield of new visitors to your site.

And finally banner ads offer an advantage over Search Engine Optimization in that through SEO the prospective customer has to know the name of your product in order to track you down. However with banner advertising all they have to do is click on your ad and they’re immediately transported to you product information page.

Banner advertising offers many more advantages than disadvantages and will continue to be a popular traffic driving technique for home business owners online.

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized hoarding. This again involves a few extra bucks.

* If you are spending good amount of money in the hoarding for its size and place then it is advisable to invest as much as possible to get the best quality design and print for that hoarding. You should assign this task to good professionals who have got good experience in doing these types of tasks previously.

So, all the above listed factors will normally contribute to the cost of the billboard advertisement. Apart from this there are other factors like local taxes, price increase due to increased competition and so on. So, the advertising department should a good amount of research and many brainstorming exercises before they decide to stick to a particular style of hoarding.
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Importance Of Advertising For Organizations

This is an era where all wants to be well informed about all the subjects. All wants to be well versed about their surroundings. Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. Advertising is one of the helpful factors in spreading awareness about recently launched products or services that is useful for consumers and potential buyers. It also helps the business as well as the economy to grow and makes the consumer aware of the various choices available to them.

Advertising is very important in the world of competition. It is important for both seller and buyer. Advertising introduces different brands of same product. Advertisement tells about qualities of each brand, and then it is easy decide that which products to buy. Advertisement plays an important role in shaping new consumer culture. In an organization, which is new it is through proper ads that can bring their business in focus. For success of any business, consumers play a dominant role. If the consumers are satisfied then the profit of business is fast, and it can be done through proper advertisement.

All over the world, advertising plays an important role for contributing to economic growth and also individual marketing organizations. However, role of advertising differs. For some organizations, little advertising is enough rest of the work is done by promotion team. While, for small companies advertising may consist on very small scale, such as placing small ads in the classified section of a local newspaper.

However, advertising is among consistent used tools for most organization in order to create customer awareness and well as to increase awareness of potential buyers. It also helps businesses to meet marketing objectives. This includes regularly developing advertising campaigns, which involve a series of decisions for planning, creating, delivering and evaluating an advertising effort.

With increase in Global completion and leadership, organizations require proper promotion of the company, its products and services. At this point, ads can play a vital role. For creating strong partnerships between the leaders of organization and those chosen to run the organization, advertisement is the bridge. The main purpose of business is to sale and earns profit. If the targeting audience is not aware about the organization, how they can trust it. Advertisement creates awareness among the chosen one who runs the organizations. Thus hinting upon the key words in advertisement and proper placing of ads can create difference in business.

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

A Quick Look At Lawyer Advertising History

Did you know that lawyer advertising was banned until the mid-1970s? Want to know a little more about lawyer advertising? Read on

The Industrial Revolution was a decisive moment in history that marked major changes in agriculture, mining, transportation and manufacturing. There began an increase in individuals who can afford to buy not only the things they need, but also the things they want. It is the time that advertising gained ground. Advertisements for different products and services appeared in newspapers and buildings, including lawyer advertising.

Many well-established lawyers were against it. They said this would lessen the sanctity of the law, especially in the publics eyes. Moreover, it was like comparing the practice of law to a business enterprise. In 1908, lawyer advertising (except business cards) was banned by the American Bar Association (ABA) through its code of ethics, the Canons of Professional Ethics. This continued up to the mid-1970s. In1977, in the Bates v. State Bar of Arizona case, the United States Supreme Court allowed lawyer advertising on grounds of the publics right to know. The Court gave the responsibility to the Bar to regulate lawyer advertising. The Bar responded by making modifications to their code of ethics to adopt the changes.

To this day, states have adopted the ABA Model Rules of Professional Conduct and modified it according to their needs and objectives, expressing their attitude to lawyer advertising and the publics right to information. Each state has a set of rules that govern lawyers in their area. So if you are a lawyer, or you engage in marketing for personal injury lawyers, it is best to acquaint yourself first with these rules. You need to know the limitations, requirements and ethics opinions.

Lawyers who wish to market themselves invest in Yellow Page Advertising. Here are some of the data gathered on Yellow Page Advertising for Lawyers by the Yellow Pages Association in 2003.
Yellow Page Advertising for Lawyers amounted to $1.037 billion
Attorneys as a category is referenced 328.3 million times yearly
Lawyers spent nearly as much on Yellow Page Advertising as on insurance – $387.9 million

Studies conducted also show that 90% of Yellow Pages Advertising display are
for Personal Injury (45%), Bankruptcy (20%), Criminal (12%), Family Law(10%), Workers compensation (7%).

Advertising Agencies Have To Adapt With New Media

Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

Offline marketing has changed as well. Readership has dropped for many big newspapers and magazines. New services like transport ads have come into play. Even stationary billboards have gone high tech by playing full color video advertisements. There are more options today in offline advertising than ever before.

Advertising agencies have to create a larger variety of ads. They must design banner ads that are effective at getting clicks. They need to create videos that are accepted by social communities online that walk the fine line between advertising and entertainment.

Advertising agencies today have to be quick to adopt new trends since Internet media is constantly and rapidly changing. What works today may be ineffective next year.

Choosing the right advertising agency for your business will take a little work. You want to make sure you sign with a company that is on the cutting edge of adverting methods and not one that is stuck in the old methods of print media only.

It is more convenient for you if you sign with an ad agency that can handle your entire advertising campaign. They should be able to run PPC accounts, make YouTube videos and place print ads. It helps if they can design and create your ads for you. Having everything done by one company will help you stay organized and should save you money.

Look for an ad agency that has a strong reputation among its customers. View their portfolio of ads and go over their statistics. They should offer the ability to track and analyze the results you get from your ads as well.

Advertising costs must be cost effective no matter how you approach it. You need to be smart with your money and make sure the money you spend gets results in the form of a healthy return on your investment. That is why you need a strong agency that utilizes today’s latest advertising methods.

Mobile And Internet Advertising Set To Boom

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
.
Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

Successful Techniques of Advertising

Everyone brand indulges in advertising. Some brand advertisers adhere to advertise in a customary way while some brands evolve out from the traditional norms of advertising and try different techniques which are out of the box. In this article, let us discuss about 3 successful techniques of advertising which are used by a wide range of smart advertisers in the brand market.

Technique no.1- Generate a metaphor

A symbolic representation of the key idea of the particular advertising communication is quite helpful. You can use images or statements that are completely different but when placed together provide a new idea. Over here you can play with words or with visuals or both. By creating a metaphor you can represent a characteristic or a feature or a benefit or a service of your brand.

A metaphor can be skillfully used to exemplify the brand’s personality. For instance, branding campaign advertising for a summer talcum powder can use ice cube to denote the idea that the user of the brand will feel a cooling sensation by using that talcum powder.

Technique no. 2- Pledge a benefit

Your brand should provide a compelling benefit that your product can deliver. This is because a benefit is something of value to your target group. Before purchasing your product a question arises in the mind of your customers what can this product do for me? The answer should be a benefit. Your advertising campaign should be able to persuade the target group about the benefit of the brand and how it will bring a difference in their lives.

A good example for a benefit ad- Introducing a summer deo which can actually help you stay fresh round the clock

Technique no. 3- Talk about a problem

Everyone has problems. Some products solve them and for this reason they win the faith of a wide range of customers.

A headline for a shampoo advertising campaign starts with something like this Fed up of dandruff Such headline can easily grab the attention of those customers who have dandruff problems and they would sure watch or stay tuned to the commercial because everyone wants a solution for any problem. Later in the ad the advertiser can gradually explain how those customers can get rid of the dandruff problem by using the brand.

To sum up, advertising as a defined tool for brand promotion is open to various other techniques of promoting the brand to its target group.

Alternative Advertising Spotlight Semi Truck Advertising

Advertisers are looking to influence millions of consumers each and every day, but stationary advertisements can often only reach a certain amount of people. Semi truck advertising is an alternative advertising outlet that is able to target any market in the United States. Through vinyl adhesive-backed graphics, this mobile OOH advertising allows your message to remain fresh to a wide audience throughout an entire day.

With alternative advertising, it is important to consider the essentials of everyday life, such as driving. Naturally, most people have to commute to work or simply drive for just about any other reason. semi truck advertising allows your brand to be accessible to those drivers in a clear message.

How to Measure this OOH Advertising medium –

The market coverage of this out of home advertising can be tailored to match the specifics of what you want, whether it’s county, zip code, or trade area. Routes are analyzed to determine how to find you the best value that will extend your brand.

Monthly tracking reports, media test research, and client case studies are all available to help measure this OOH advertising medium, as you will be able to determine the ideal truck routes to use based on your product and what kind of potential customers you aim to reach.

Benefits of This Alternative Advertising medium –

The value of semi truck advertising is understated, simply because your advertising will be placed on an existing – even better, mobile – property, thus keeping the costs cheap. For your money, a fresh audience will be continuously exposed to your brand.

Where Can I Utilize semi truck Advertising? –

One of the major benefits of semi truck advertising is its ability to reach any potential market in the United States. The mobility of this type of OOH advertising allows your brand to expand to markets that you had never previously considered in a cost-effective manner.

With semi truck advertising, you do not have to pay extra for the implementation of the technology that goes into digital ads and other forms of alternative media. semi truck advertising is a traditional form of advertising that still accomplishes the same goals of reaching a wide audience through alternative means, but with a twist: few forms of alternative advertising allow your brand or message to be conveyed to such a wide variety of people at all times.

If you are looking to develop new advertising strategies which include tapping into new, potentially nationwide markets, semi truck advertising could be an OOH advertising form that’s right for your business. This valuable outdoor advertising space will attract new customers in different markets for an affordable price.