A Market Data APIMaking an Interactive Financial Information Display Possible on Your Website

Why do you need a market data API in order to display financial data on your website? An API is an Application Programming Interface, an essential part of the interactivity of Web 2.0. A programming interface is like a foreign language translator-It allows one computer operating on one system to talk to another computer operating on another system. Imagine how complex this can be when computer systems are communicating with market data. When you are providing financial information on your website for your visitors, APIs are necessary to display all but static, non-changing information.

Look for a market data solutions provider that can offer several different code-based APIs or SDKs (Software Development Kits) to ensure that you can connect with data feeds and tickers for real-time, delayed, end of day, and historical information. Having access to a .Net, Java, or COM/Win32 API will make this communication more easeful. APIs should have both a server side component as well as a client-side component.

Sample code should be provided with source code available for your tech team.

Consult with your tech team first to determine whether your system would most easily connect to a .NET, Java, or COM/Win32 API. Then find the market data solution firm that can provide the appropriate API for your system. If you need a .NET API to receive market data, make sure it is written in fully manageable C# code and built within a .NET 2.0 framework. If it is a Java API that you need, of course, make sure it is written in pure Java. No external native libraries will be needed. The Legacy COM/WIN32 API should be available from your market data solutions firm if your system requires this type of interface.

If this all sounds like a lot of mumbo jumbo to you, just make sure that the market data solutions company that you select offers complete code samples, documentation, and complete customized tech support, regardless of the market data API available. Broadcast feeds should come in a format that compresses and consolidates direct feeds from any exchange. Check to be certain that they offer financial data feeds in raw or original exchange format, utilizing HTTP transfer in XML, CSV, and FTP. And most importantly, make sure that the data you receive is the most timely, accurate data available. Your data solutions firm must provide reliable figures, with transactions, inserts, and corrections reported as they are reported by the exchanges. Visit BarchartMarketData.com, where you’ll find more information about each marketdata API available and how to get started on posting your own white-label financial data feed on your company’s website.

Colin Snider lives in New Orleans, Louisiana. He is a promoter for local venues, including concert venues and clubs, in the city. Football is his favorite sport and he is a hardcore Saints fan. He also enjoys trading and investing in the stock market and relies of end of day data to make financial decisions

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Importance of video marketing in business campaign

The marketing strategy mode can be anything; it does not rely on some particular medium but rather varies from business to business. If you are looking for marketing plan then you can choose any marketing medium such as online marketing, offline marketing, and video campaign etc.

Well, video marketing is not limited only to films and television there is several companies that are using this medium to make presentation to stay ahead in the competition.

Video production is a revolutionary tool and the most effective medium, which is helping many businesses to stay, connected with their customers, which even make them to promote their business-values and reputation through out this type of business campaign.

Well, making video is a professional work and it requires technical knowledge as well as creativity of making a video for campaign. Many businesses choose professional Video production houses to produce videos. Even many companies produce couple of videos, which is used as marketing tool, tutorials, and advertisement for promoting the business and its reputation.
Usually these videos contain the seminar, presentations and similar things that is certainly helpful for promoting business status. So friend, if you are a business person running your own company then video marketing can be even more effective.

Well, it is helpful to hire a video production agency rather than shooting unprofessional videos because video marketing is the process of certain flow which includes concept development, scripting, pre-production, research, editing to development and design and many more other things which can only done by professionals. Hence, it is advisable that – hire professionals to produce a professional video campaign for business promotion.

Video marketing is highly competitive as it is now been chosen by many companies to promote their business values and this mode has been widely used online for making it into viral campaign via various presentation and online tutorials etc.

However, there is business campaign such as Article marketing and SEO can execute business campaign successfully but besides from this video marketing is the only campaign that can help you to gain even more values than time consuming SEO and link building campaign. Hence, if you are looking for such type of progress in your marketing strategy then hire professional video production services for video marketing online. For your brief knowledge – americanvideogroup.com is an award winning marketing/production Company supports you affordable video marketing service with a glance and you can hire them for a successful business campaign.

Most Excellent Internet Marketing Tasks You Can Outsource

In the corporate industry, there are so many Internet marketing techniques that you can use in order to ensure the growth and expansion of your business. Of all these techniques, outsourcing has been very prominent. The main reason behind this is that you get the chance to save more money and time while making sure that all the aspects of your business are intact and working well. A business involves a lot of tasks that are vital in achieving success but there are certain Internet marketing tasks you can outsource which would give you more opportunities to accomplish something.

The Internet marketing tasks you can outsource vary depending on the nature of your business. Nonetheless, carefully choosing these online tasks would give you peace of mind because you know that the outsourcing companies are perfectly driven to accomplish what you are expecting them to. Here are the 7 most excellent Internet marketing tasks you can outsource:

1.Copywriting and Article Writing

Both copywriting and article writing can be very helpful in advertising your products and services. These two strategies will allow you to build public awareness and credibility but could be very complex especially for people who are not familiar with the techniques of writing that are necessary to utilize.

2.Website Layout and Design

Not everyone have the expertise of coming up with an excellent website design. If you are an online entrepreneur, you know that your website is one of the most important tools that you can use to drive people towards your business. Creation of website layout and design is an online task you can outsource, so that you can save more time because experts can accomplish the tasks faster than anyone else.

3.Order Taking and Sales

Every sale is important. This is why you have to take advantage of the interests of people. The best example of this is an infomercial that entices a consumer to call and place an order. At the time that prospective customers call, someone has to be there to answer and place it. Otherwise, everything will be wasted.

4.Customer Service via Different Media

Providing utmost customer service is important so that you can keep your consumers and attract more people to take advantage of your offers. This can be done in different ways. Here are three media where customer service can be provided.

Email
Chat
Phone

5.Technical Support

For products and services that involve high technicality, it is important for the company to provide assistance to customers who are having a hard time using the products.

6.Marketing Research and Advertising

Research could be very tedious and expensive. This is one task you can outsource in order to get desirable results and more savings.

7.Online Marketing Strategies

Online marketing strategies involve a lot of analysis and evaluation. This is the reason why it is best to leave the job to specialists.

Make Your Own Rules With A Travel Insurance Review

When planning a vacation, most people only think of the destination, but the importance of travel insurance cannot be stressed enough. Adequate travel insurance is the trekker’s only safeguard abroad. For those covered by adequate insurance, travelers’ nightmares, like accidents and lost baggage, become things of the past.

There are a lot of different insurance policies for travelers available through agencies and independent insurers and this makes the selection process rather tedious. Travel insurance reviews are a great place to start narrowing your choices, even when you think you know what you want. With these reviews, you virtually eliminate information asymmetry and can make the most optimal decision based on data on hand.

Don’t be fooled by fake reviews, and trust only those written by real travelers. This will help you stay away from bad policies and help you pinpoint the good ones. It is an easy road when learning from other people.

It is good to see the layout of the forest before choosing a tree. Look for consumer feedback pages and compare different insurance policies. The entire policy can be judged by its cost, extent of coverage, and provider reliability.

Keep in mind that there are bargains out there that offer better packages at lower prices. Comprehensive packages are available for the person with a budget. This is why it is important that you resort to a travel insurance review before buying anything.

In conducting your review, narrow it down to three to five companies. Check out their offerings and see if you can get consumer feedback for their line of products. Reputable insurance providers will not let you down when you are in jeopardy.

The next and most natural step is to inquire about prices. One need not sacrifice coverage for affordability. It does not always follow that the better options are the more pricey ones.

This means that one can never be too meticulous when it comes to insurance policies. Read several travel insurance reviews and see whether or not the policies fit your travelling needs. There are times when travel insurance policies provide excessive coverage for a high price or limited coverage for a very cheap cost.

The secret is pinpointing the kind of coverage you need before looking through piles of policies. Concern yourself with cost and budget next. Doing these two things will facilitate the search process.

For reliable results, conduct a travel insurance review yourself. A travel insurance comparison can help you make an informed decision when you need to avail of travel insurance. Never be fooled again into spending beyond your needs.

Advertising For Investors How To Capture An Investors Attention

When you’re advertising to investors, you’ll use many of the same strategies you would use for traditional real estate advertising. However, there’s one key difference. With investor advertising, you’ll want the investors to know they are getting a special deal and really getting the best price out there.

1.Focus on the Deal. You want your investor to know they are getting a really great deal on this property. Your wording should be all about getting the deal. Use language like, “Buying at 70% of market value.” This is the kind of language that attracts the serious investor.

2.Use targeted phrases. Targeted phrases are especially important to increase web traffic. Along with your targeted phrases, you’ll use things like, “fixer-upper,” “deal,” “TLC,” “Rehab,” “Renovation,” “Sweat Equity.” Your main focus is to appeal to that investor.

3.Look what others are searching for. You’ll want your targeted phrases and investor advertising strategies to be similar to what people are already searching for. What is most popular in a Google search is also what you want to be using. This will ensure that investors come to your website. If you go to Google Adwords and type in keywords (such as, fixer-uppers, your town) you’ll end up on a page where you can see how many people are searching for that exact phrase. You can see monthly details, which can be a valuable resource for keeping your advertising fresh. This tool will also who you how many other website are coming up with similar results.

4.Meet with people in person. Technology is a wonderful thing, but once you’ve found a serious investor, who has responded to your investor advertising, you’ll want to meet with them in person. Do this at the courthouse or an auction.

Investor advertising is very similar to traditional advertising. With just a few simple changes, you’ll be able to contact investors who are interested in new properties.

How Do Local Retail Businesses Fail What Can You Do

Many retail businesses fail because of bad planning when they first open their store. They dont take precautions or manage their budget according what they actually need in office leasing. When youre looking for retail space, there are plenty of things to keep in mind. Like how many shelves you will need to display your product. How much aisle space you want to give the customer so they feel comfortable?

You need to take these things into consideration because if a customer is browsing down your aisle and they start to feel claustrophobic because of the space between aisles, then that is a lost customer. When people dont feel comfortable in your store, youve lost business and also repeatable business. When you go to any major retail outlet, you will see that there is enough space to comfortably with yourself, others, and a shopping cart.

The amount of space that you decide on will make or break the starting success of your business. If you get too much space, then youre wasting money, and it will be harder to fill up the store. Customers dont like to see vacant space. Imagine walking into a store where only half of it was filled with product. Would you trust the venue? If you get too little of space then you run into the claustrophobia problem. What you want to look for is something just above the middle so you can allow yourself to expand.

When you lease just a little more space than you need, its easy to fill up the holes with banners and advertisements for great deals or offers. Then when your business starts ramping up, you can fill those holes with more product and ability to sell.

Top stock is a very important thing to consider when you have a retail outlet. Some of your inventory may not sell as well as you were hoping. You bought too much of it and you need to put it somewhere. Usually on the shelves in retail stores, you will notice the very top of the shelf is where the overflow or top stock goes. Make sure you have room for overflow, because if you have product lying around your store, people will not take you seriously.

As time goes by and you the amount of space that you have supersedes where you are now, be sure to keep all of these values in mind. When you become successful and profit is high, you may feel like you want more and more space, but you need to be sure you arent taking more than you can handle. People dont like to see empty space no matter how big of a chain you are, and it only helps you when you take these kinds of things into consideration. Absolutely do not take the amount of space that you have in retail over the amount of space that you have for customers.

The Differences Between Niche Marketing And Mass Marketing

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuses on markets that are not reached by mainstream providers. On the other hand, mass marketing deals with big numbers and an even bigger community. If a mass marketer targets parents, a niche marketer will go smaller, targeting the more specific group of single parents.

In mass marketing, the focus is normally on attracting as many customers as possible. The big challenge, however, lies in the fact that the target market is one whole big chunk and it will be a Herculean task just getting all the customers to like the product. Marketers will need to break down this big customer group into smaller ones. If the mass marketer’s target market are parents, he will have to find a way to create different segments, like one for married parents, another for unmarried parents, a third group for single parents, and a fourth group for divorced or separated parents. The list can go on and on as the marketer tries to look for more segments; one can be based on the parents’ age group and another can be on the financial capabilities of the parents. It’s a long and tiring process.

Now, for niche marketing, it is an entirely different process. Since the target market is already small, concentrated and narrowed down, there is no need to break down the market into different segments. The customers are already properly identified. If the niche focuses on single parents, it becomes easier for the marketer to gather information from the customers. It will be easier for him to reach out to his customers and find out what they need and what they want.

Another noteworthy difference between mass marketing and niche marketing is the fact that mass marketing uses expensive forms of media to reach out to the people. Marketers and their agencies/companies spend thousands of dollars advertising on radio and television. Niche marketing, for its part, has a budget that cannot support mainstream media advertising. The most common forms of advertising strategies used by niche marketers are the electronic mail and snail mail (post office mail). Niche marketers may also use networking for their advertising needs. Ever since the advent of the Internet, niche marketers have found it easier to attract customers. By just making sure that their website is informative, attractive, and relevant, they will be able to draw in customers who are searching for the product or services that they offer.

Taking into consideration these differences, it is therefore safe to conclude that the best option for effective advertising and marketing is the niche process. Niche marketing is the way to go for those who want to bring their businesses and products to greater heights.

Advantages Of Hiring An Advertising Agency

There are many people who want to advertise their new product in the market but they don’t have an idea about the ways of advertising. To launch a new good/service in the market it is very essential to promote the product in a right way to make people aware about the latest launch. Advertisers can make use of an advertising agency to place a new product in the market. Advertising agency is a professional firm that focuses on advertising from every aspect and ensures to place the good/service at a correct place in the market. A fully developed advertising agency has different departments to perform specific functions and some of the agencies even help to produce unique advertisements for the clients. The role of an ad agency is really dynamic because this agency can do all the work from production of an advertisement to placement of the ad.

There are several advantages of using an advertising agency and an advertiser must enroll an efficient agency to get positive results. Some of the advantages of an ad agency are:

Objective: Ad agencies focus on their aims and try to achieve them without any delays. The agencies know about all the techniques of producing the right ad according to the clients needs.

Media availability: Fully developed advertising agencies can even help in arranging media for the promotion of the ad. Agencies even help to negotiate with the media because of their business networks.

Meet dead lines: An advertiser might fail to meet a deadline but an ad agency will never dis satisfy the client. All work is done today and nothing is left for tomorrow in an ad agency.

Professional: Advertising agencies are really professional in their working and make sure that they have well defined target audience to make the message reach the right people at right point of time.

There are several other advantages of adversing agencies that enable an advertiser to spend money on these agencies for bringing positive results. So, if an advertiser wants to place a new product or reinforce the message of existing product then hiring an advertising agency can bring the desired results.

Internet Network Marketing Tips – How To Create A Torrent Of Mlm Prospects

If you are trying to create a steady flow of leads into your home business then you need to put the old lead generation methods on the backburner and look at embracing new attraction marketing techniques into your promotions.

In this article, we will highlight several internet network marketing tips you can implement to start drawing prospects into your business funnel. The truth is, old school methods may have once worked and worked well but today speed is everything and it’s no longer satisfactory working with one or two prospects at the one time.

Prospecting online means you could literally work with dozens of people at the same time but without having to meet them face to face. The internet has allowed people to be able to educate and train people en masse and better still, from all parts of the world. As opposed to physically prospecting people, there are no restrictions to how far and wide you can place your marketing messages.

Tips For Internet Network Marketers

Here are several ways to attract people into your sales funnel. By using these methods, a lead trickle can turn into a torrent if only you will apply them.

Let’s take a look at the attraction marketing process and a better way to find interested prospects.

1. You create web properties. This is be in the form of a website, blog or web 2 sites. We recommend starting with a blog.

2. You put content on your site related to your niche. Whether it’s health or technology related, the content needs to educate your readers rather than sell.

3. Once your site is up you then start promoting. Write articles and submit them to article directories, bookmark your pages, submit your RSS feeds, place comments on authority blogs related to your niche.

4. Create a web 2 campaign using sites such as Squidoo, Hub Pages, Wetpaint, Ning and Multiply linking them back to your main site. Remember, the information you place on these sites should be of an educational nature and not hard sell.

5. You then promote your web 2 sites by bookmarking and submitting RSS feeds.

The difference here is you are creating your web 2 properties based around specific keywords so you’re actually targeting your audience. In other words, you’re placing your message in front of people who are actually looking for it and ready to receive it.

As far as internet network marketing tips go, this is the basic outline of the attraction marketing process and unless you’re using it then you will be left at the starting blocks as we head into a new era of network marketing promotions.