Aerial Advertising; Myths Revealed

Though aerial advertising has recently started to create hype in the market, still it is relatively a new phenomenon for some people. These people have some common misconceptions, this article has answers to all these myths about this contemporary style of outdoor marketing.

What is aerial advertising? Aerial advertising has many different types which may involve skywriting, blimps however the most common form involves a banner being towed by an airplane which flies over the targeted area. Airplane advertisements have surely brought marketing to a new level.

What benefits does it offer? Aerial marketing has countless benefits for any business. It targets the specific markets with possible consumers, which increases the percentage of responses to your ad campaign. It is cheaper than other forms of marketing and has more impact on the audience as well. Viewers will perceive your message with a positive frame of mind because of the novel nature of this marketing. Its simplicity will convey the exact message to the viewers that you want to convey.

I am short of budget, is it suitable for me? Aerial advertising is extremely cheaper than its alternate advertising methods, the approximate cost is 50 cents per thousand prospects. You have to pay only one time cost for the banner and then you only pay for the time when plane takes off till it lands. If you are already short of budget, you can save some money by opting for airplane marketing and balance your financials for your business.

I have a small business, should I still go aerial? If you are running a small business, or one which targets a specific market in a small area aerial advertising is your best option. You can specify the area which you believe has the maximum percentage of your potential consumers, and the plane will only fly over that region. Hit the bulls-eye with airplane banners.

We have business in all of the major US markets, is it feasible for us? Owing to its increasing demand, aerial advertising can be carried out in almost all the major markets of United States, so if your business is scattered over the different cities, you can launch a typical ad campaign at the same time for all these places, or hit them one by one according to your requirements.

While hiring an aerial marketing company make sure they have services in major markets including New York City, Long Island ,Detroit, Los Angeles Boston, Miami, Indianapolis, Chicago, Houston, San Francisco, Philadelphia Jersey Shore, Phoenix, Seattle, Las Vegas, San Diego, Atlanta and Dallas!

Car Wrap Advertising

Advertising on cars:

This comes under the category of “Mobile Outdoor Advertising” or “Mobile Hoardings” or “Mobile Billboards” or “Wrap Advertising”

Advertising on cars has come into existence because of the limitations of Billboard advertising. Billboards are static and expensive.

1) Only people who go through the particular road or junction where the billboard is present can see the advertisement on it. That too when they stop or pause because of traffic signals or traffic jams. So, the target customers in the case of billboard advertising are limited.

2) Billboard advertising is also expensive. The cost of a single billboard advertising located at a busy road generally runs into lacs of rupees per month. So, companies with limited or small advertising budgets cannot opt for this medium. Only corporates can afford.

Also print media and electronic media, target people who are sitting are indoor i.e those in homes or offices. There is no specific media for people who are outdoor and mobile or commuting. i.e. who are on the move through the busy roads.

“Advertising on cars” bridges this gap in the advertising mix. It targets the complete outdoor market, i.e. people who are on move, walking or driving or traveling in cars or buses or trains. It is very cost effective and influential compared to billboard advertising.

These cars move around the city thereby taking your brand message to your target customers all over the city. These cars move through the busy roads and pass through your target geographic areas, thereby allowing you to target customers geographically.

You can select cars that drive through your target areas.

Advertising on cars takes your brand to millions of your customers in the city, thereby creating brand awareness. It creates millions of impressions all over the city in your customer’s minds, thereby increasing your brand equity. It keeps your phone ringing always and getting you new and repeat customers. It increases your sales and your profits dramatically.

According to market surveys, it is revealed that “more than 90% of the people remember the advertisement on the cars and were able to recollect the message on the car”

When you advertise on a moving vehicle like a car, it catches the attention of people it moves through, whether they are pedestrians or those waiting on roads or people watching from their buildings or offices or people driving on the roads or those commuting by various other modes like motor bikes, autos, cars, bus or train etc.

Advertising on cars is more effective during peak hours in a day i.e. When there is huge traffic on the roads and vehicles moving at a snails pace and during traffic jams

Jay Noland – Network Marketing Professional and Motivational Speaker

Jay Noland is a Network Marketing professional who has been in this business since 1995. Jay found success in this business from a young age and since then he has worked on several businesses that have reached global success and have their presence in several countries. Along with being a successful businessman, Jay Noland is also an excellent motivational speaker. Over the years, he has helped and mentored thousands of individuals in achieving success on their own and bringing a massive change in their professional as well as personal lives. In the industry, he is also known as a Master Trainer and he has delivered motivational talks all over the globe. People from all walks of life have attended his talks and benefitted from his talks and they have been positively impacted by his thoughts.

Jay Noland thinks himself blessed to be able to guide so many people and motivate them to achieve something tangible with their efforts. His leadership skills have helped him in achieving success in several business ventures even in the most grim business situations. He has always stood by the teams he has led and mentored them expertly through difficult business conditions. Jay Noland believes in giving his all when he commits to a task and this passion for doing good work has helped him foster great relationships with people all over the world.

With exceptional people skills and futuristic vision, Jay Noland has achieved massive success in the business arena and his opinion and advice is greatly valued by his peers and colleagues. Those who meet Jay Noland can’t help but be influenced by his positive attitude and outlook towards life. Jay Noland is the CEO and founder of SereniGy MLM Company that deals exclusively in beverages that contain the herb Ganoderma Lucidum. The company helps determined individuals excel in direct marketing through sales of SereniGy products. Find out more at www.serenigy.com.

Network Marketing is a Pyramid

There are many questions that people ask regarding Network Marketing; however, one of the most popular questions that most people ask “Is Network Marketing a Pyramid”?, which means that ONLY the individuals at the top of the Network Business make the majority of the money. The answer to this question is definitely NO!! Network Marketing has a structure based on productivity, not seniority like ALL Corporation in the World.

For instance, in any business in the world they use a Pyramid structure; in which, starts with the CEO on top of the organization, then Vice President, then General Manager, and managers and so on. In this structure, who is going to make more money? Yes, the CEO, whom is the person on top of the organization. They are paid on experience, education and seniority, even though they might not be the most productive individuals of the corporation.

Is this a fair system? In my opinion, I do not think so. A fair system is where individuals are paid based on their productivity. Whom ever produces more, get paid more, whom ever is less productive gets paid less. I believe this is a much fair system. And this is the system that Network Marketing Business emphasizes.

No matter what your education or your previous experience, you have the exact same opportunity as every other “independent representative” of your company.

In fact, even the Master Distributor (similar in position to the CEO in the corporate America business model) can be out-earned by ANY distributor who is more productive and adds more to the bottom line.

In my opinion, and that of Warren Buffet, Donald Trump, Richard Kyosaki and Dr.Charles King, we believe Network Marketing is the fairest business model. In fact, it is the only business model that I know of that truly rewards productivity and allows absolutely anyone, no matter what their background, to achieve true wealth.

How to Select a Financial Planner

In these financially unsettling times, wouldnt it be nice to know you can still send your children to college, retire at 65 and be able to mail postcards from exotic locations to your future grandchildren? Its not only possible, its probable when your finances are in the right hands. While you may be skilled at handling certain money matters, chances are you dont even realize youre inept at others. To be safe, it might be time you considered the benefits of personal financial planners. Even if you feel you can perform several of the functions of a financial planner yourself, putting them all together into a cohesive strategy that produces solid, long-term returns is no easy feat. A financial planner can make that happen. When considering how to choose a financial advisor, youll want to sit down and really evaluate your needs. This depends, at least in part, on your stage in life, your goals and what you expect to receive in return. Are you a new college graduate with $50,000 in debt, $30,000 in income with a brand-new 401(k)? Or are you a 60-year-old trying to prepare for retirement? Once you figure out what youre looking for, its easier to determine how much help you need and where to look. How to Choose a Financial Planner Financial planners deal with everything from estate and tax planning to insurance and debt management to college savings and retirement funds. When figuring out how to find a financial planner, make sure to look for one who has experience working with others in situations similar to yours. As with any professional service, youll want to start by asking for suggestions from people whose judgment you trust. Ask acquaintances who have needs similar to yours, since a planner focused on the needs of young families may not be a good choice for recent retirees. Questions to Ask a Financial Planner Before selecting a financial advisor, youll want to do your research. Ask the following questions (created by the National Association of Personal Financial Advisors) to ensure they have the expertise and qualifications necessary to guarantee reliable service, and that they are the right fit for your particular situation: What is your educational background? College Degree: Graduate Degree:

What are your financial planning credentials/ designations and affiliations? NAPFA-Registered Financial Advisor Certified Financial Planner (CFP) Chartered Financial Consultant (ChFC) Certified Public Accountant/Personal Financial Specialist (CPA/PFS)

How long have you been offering financial planning services?

Do you have clients who might be willing to speak with me about your services?

Will you provide me with references from other professionals?

Have you ever been cited by a professional or regulatory governing body for disciplinary reasons?

What more can you tell me about your experience in providing financial planning services?

How many clients do you work with?

Are you currently engaged in any other business, either as a sole proprietor, partner, officer, employee, trustee, agent or otherwise?

How Advertising Is Different From Publicity

Any promotion activity which is associated with a brand, business, service or cause comes under advertising. Considered as one of the most effective tools of marketing, advertising has the potential to enhance sales for the product/service/business. Advertising is different from publicity. Though advertising and publicity, both are assigned to promote a particular brand/business/service, the objectives of an advertising campaign are more far-reaching as compared to a publicity activity. The following points will clear some confusion about the differences between these two tools of marketing-Advertising gets the result for what it pays. It is a more expensive method of brand promotion. In any advertising activity, the advertiser/brand owner spends heavily for what he has to advertise (whether a service, business, product or cause). There are various strategies which are required to launch an advertising campaign such as media planning, selection, live campaign via a particular media vehicle or vehicles (for those campaigns which are launched through multiple channels). In publicity, media vehicle is not given much importance. Publicity is done through any affordable or ordinary medium without much planning like advertising. Publicity is used as a marketing tool to create media hype amongst the target group. Most publicity crusades do not last for a longer period of time while advertising lasts for longer period of time. In any advertising campaign, the medium of communication (television/radio/print/internet/mobile) plays a significant role to put life into the overall promotion campaign. Advertising is a paid form of providing brand communication and advertisers heavily spend on that media vehicle which seems perfect to launch the promotion campaign. However, in publicity budget is not a big constraint since publicity is done through cheap and affordable means. To publicise something means to bring into notice the attention of a specific target group or groups about a specific brand, service or business. To sum up, Advertising is a more defined tool of marketing which requires step by step strategies to follow and work out (in order to drive sales for the product/service/business) while the objective of publicity is to randomly inform target audiences about a particular cause, brand or service.

Insider Car Insurance Tips You Cannot Afford To Ignore

The costs of running a car are increasing all the time so it is more important than ever to start cutting back on your insurance premiums.

Insider Tips
Insurance is a competitive market. Providers are in the business to make money and deals are not always as great as they first look. Understanding the rules of the game can help you to make a more informed choice about your car insurance. Before you start looking for a policy here are some important insider tips that could save you a lot of money:

Credit Records many people dont realise that their credit record could make a difference to their car insurance premiums. However industry studies have shown there is a direct link between consumer credit scores and car insurance premiums. If you have a poor credit score your premiums will typically be higher. This is because statistically you are more likely to make a claim against your insurance or fall behind with your payments. Having a poor credit score can increase your car insurance risk factor. This means it is important for your overall financial health to keep up with your credit accounts and try to maintain a good credit score.

Car Type the model of car you own affects your car insurance premiums. Insurance companies have a rating system for each make and model of car. This is based on data gathered from national safety, accident and theft reports. It is worth checking how much it costs to insure a car before you buy. You could make a significant saving on your car insurance premiums by simply opting for a car in one of the lower ratings bracket.

Pay Upfront one important insider tip that can save a lot of people money on their car insurance is to pay upfront. Insurers can charge you a lot more for the privilege of spreading your costs out across the year in monthly or quarterly payments. Another benefit of paying upfront for the whole year is that you will not have to worry about any missed payments. This is a good idea if you have a lot of credit product repayments to manage every month.

Minor Claims try to avoid making too many small claims on your car insurance if you can. Minor incidences costing under 1,000 can soon add up on your insurance record and send your premiums soaring. You will save money overall if you pay out for small claims yourself and save your insurance for when it is really needed.

Modifications you must inform your insurance company of any modifications to your car. This can include something as simple as fitting alloy wheels. If you fail to report modifications to your insurer this could invalidate any claims later on. Modifications can push premiums up so think twice whether they are really necessary before you start upgrading your vehicle.

Rental Home Insurance vs Car Insurance

There are a lot of insurance policies which help common man in covering risks. These insurances include house insurance, rental home insurance, car insurance, health insurance, life insurance, accident insurance, disability insurance, Medicare insurance, and lots more. Insurance coverage has paved the way for a more secure life without any tensions.

If you are planning to shift to a new place and if you find that the housing prices have dropped, then it is obvious and natural that you rent your house to another person. In such cases, you will have to change the home owner’s insurance policy with Rental Home Insurance. Such loans are meant to cover the building alone. Unlike the home owner’s insurance, this loan does not provide coverage to possessions like furniture and other items of the house. The one peculiarity of this loan is that it is less expensive than the regular home owner’s policy. If in case a robbery occurs, then the loss would be of the one’s living in that house and you will not be liable to them. In short, your house insurance covers for the structure and for the fixtures in the house and not its possessions.

Most of the rental house insurance companies are interested to know about the ones whom you are renting your home to. If your house occupants are middle aged couple, then you are able to get a good coverage on your insurance policy for home. But if your tenants are teenage students with a destructive mentality, then it would be difficult for you to find a company for giving you descent coverage.

To make your cars secure, it is wise to insure your car too. For those who are looking ways to save money on coverage of their automobiles, it is wise to check online on the various Car Insurance Quotes Texas. By checking online, you can not only choose the insurance which gives you a good coverage, but also check out for the cheapest one.

Car Insurance quotes Texas are determined by some factors which include driving record, garaging address, age of the driver, type of vehicle which is going to be insured and use of the automobile (whether used for personal use or for work purpose). The amount which the person would have to pay depends on the risk amount which is expected by him/her. If you are a careless driver with a lot of tickets on your credit, then your coverage can be expensive. On the other hand, a person with a clean driving record can benefit a lot from them.

Todays Digital Marketing Epitome

An indisputable fact states that companies are indulging significant budgets on the digital marketing front. This means that out of an organizations total marketing budget, approximately one quarter is set aside for heavy digital marketing, resulting in a sudden shift of boom in the digital marketplace.

Digital Success Mantra:
To conduct a successful digital marketing stunt, the company is required to take part in both online and offline marketing, in order to be able to fully engage customers as well as prospects. The craze of digital marketing has evidently hit its peak, as marketers have begun to compete and allot hoards of time to reinvent their digital marketing strategy and up their stature a few notches higher as compared to their counterparts.

Slowly but surely space is moving to digital facade, as there is a plethora of aspects to embrace. Some of the vital ones include:

1)Database marketing
2)Advertising
3)Email marketers
4)Mobile marketing venders, etc.

The underlying fact is that there is no one solution. A company that enters the digital marketing forum is required to adopt a holistic approach rather than a narrowed down one.

Content Marketing Paradigm:
Another major growth noted is on the front of content marketing. With the hike in the number of customers consuming more content than ever before, companies are resorting to new approaches to introduce content marketing in their innovative and improved marketing module. Some of the platforms that have gained popularity on behalf of the customers include:

1)Social Media
2)Videos
3)Mobile Proliferating, etc.

The onset of content marketing and its new found reputation has opened the eyes of marketers who now have realized the need for much more content, more often and in many different places. Some of the other prosperous sources include:

1)Paid Search Advertising (PPC)
2)Social Media Marketing (SMM)

Digital Marketing Landscape:
While digital marketing landscape is indeed a scary place for many companies, the open line of communication and access marks a boon for the marketing platform altogether. In other words, digital media is the ideal form of marketing, nevertheless, the most difficult to get right. It is crucial for you as a company to grab every opportunity and clinch the fast- moving medium right away.

Conclusion:
Today, technology is the heart of marketing and the perfect way to strike the right algorithm of success. Build your brand value by being a part of this trend and let digital marketing take over your promotion spectrum. An added benefit that is not known to many is that the value of digital marketing is tangible through brand valuation. If you are a company thats looking to introduce digital marketing, make sure to approach the experts.

For example:
If you are a Mumbai-based company, just log on to the internet and punch in the keywords digital marketing agency in Mumbai. A list of the best available options will appear, make your choice but make it smart!

The Importance Of Advertising

There are several reasons for that, but in general, you need not just to gain profit but make your business grow and retain customer loyalty.

1. Advertising can propagate awareness to your target market.
When you know that your presence is highly felt by your target market, then you feel optimistic that even if you’re
in such a poor economy, you can still get your desired profit and determine the real worth of your business to your customers. Most of all, it gives them the assurance that they will always be in the minds of their buyers whenever they have to make a purchase decision. It’s also for this reason that there are several businesses nowadays, both multinational and small time, which venture into online advertising, besides going for other traditional forms of media, like print, newspaper, and radio.

Nevertheless, you have the ultimate power to soften the blow or prepare yourself with the challenges. You just have to continuously educate yourself, strategize your position, and market your products or services.

2. You can get the idea if your product or service is working for your target market.
With advertising, you can get the pulse of your target market: do they like your product or service? Normally, the audience is very perceptive and sensitive. They tend to react either positively or negatively depending on what they see, hear, or feel. Their feedback, in turn, will reflect on the performance of your business. If they like your advertisement, then you can surely expect a dramatic increase in our profits. If they don’t, then you know that they have a lukewarm reception to your products or services.

3. Advertising can help establish your brand’s position in the market.
Brand positioning is very important. It helps you create an identity not just for your products or services, but also for your business as a whole. This is also the reason why even if your product is placed in between those of other companies, you will still stand out.

4. Advertising can be used to educate people.
Good advertisements are those that carry positive messages or provide some more information to their audience. The value of their product therefore increases. For example, an ad of Colgate may tell you that it has fluoride that can keep your teeth healthy and strong. The added element into the product gives it more value, and since this has been added to the advertisement, their target market will know the ultimate significance of purchasing Colgate: that it can help improve the condition of their teeth.